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Skill Building Workshop

Design and Analysis of Experiments

Ignite Session 5

Storytelling With Survey Data: How to Develop Quality Surveys to Turn Data into Actionable Insights

Friday, October 13, 2023
2:30 PM – 3:30 PM ET
Location: Room 209
Ignite
Abstract Information: Developing a well-structured survey will lead to quality data that can be converted into actionable insights to help make strategic, well-thought-out decisions. If the survey is poorly designed, the data will not be insightful; thus, the storytelling will deliver incomplete content. Similarly, if the story has a weak narrative, the ability of data would be veiled. Join us to learn about common pitfalls and best practices in survey design and interpreting data and insight development.

Relevance Statement: Actionable insights are custom-made for you and your organization and developed based on real-life data. A quality instrument for collecting the data is the number 1 factor in creating insights and telling the story. Nowadays, electronic surveys are one of the most efficient methods of collecting data. As an important part of the evaluation efforts, we assess respondents' opinions, experiences, and behaviors through surveys. Well-structured surveys with written questions can help collect meaningful survey responses. If the survey is poorly designed, the data will not be insightful; thus, the storytelling will deliver incomplete content. Similarly, if the story has a weak narrative, the ability of data would be veiled. 

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