Storytelling in the Context of International Development: Discussion of an Innovative Evaluation Framework used to tell our Social Impact Story to Stakeholders and to inform Organizational Learning
Innovative Evaluation Framework used to tell a Social-Impact Story to Stakeholders
Chief Executive Officer Q-Q Research Consultants, LLC, United States
In this presentation, we will showcase how storytelling is embedded throughout our evaluation framework, including a demonstration of how leading professional evaluators tailor to the country-context project objectives, theory of change, development indicators, data collection strategies, evaluation methodologies, and evaluation questions based on AEA’s foundational documents. We will describe how we plan outreach to multiple stakeholders, listen to understand and engage with their different experiences, and conduct in-depth country-context and culture-related analyses in a broader regional context, to collect powerful stakeholder stories that are a significant part to our evaluations.
The session will discuss the complexity of inquiry processes through multiple methods to analyze data accurately and objectively beyond the evaluators’ interpretation to support a robust analysis drawn to distill relatable and rigorous stories. In a participatory approach, we will share our approaches to systematically inquiring direct and indirect beneficiaries and how we triangulate stories with other data sources to formulate compelling evaluations.
