Data Visualization and Reporting
Stephanie Evergreen, PhD (she/her/hers)
CEO
Evergreen Data, United States
Location: White River Ballroom F
Qualitative data visualization doesn't get the same love as quantitative. It can seem like our only option is the good ol word cloud.
However, I’ve compiled the largest known collection of qualitative chart options. This session will feature my qualitative chart chooser, free for all attendees, which will make it easier for you to explore effective qualitative visual options. Adding these visuals to your knowledge bank will give you new ways to tell stories and get people engaged with your data.
The days of quote after quote after quote are gone. That is essentially just giving the audience our raw data, akin to handing the client a spreadsheet and a "good luck." Only our raw data was words, surrounded by more words. No wonder people don’t seem to grasp much. No wonder our evaluation doesn’t have the impact it should.
A visual is going to plant itself into your audience's minds faster and more effectively than paragraph after paragraph of quotes. You can still keep all the words if you want. You'll just need to pair them with a graphic for your evaluation data to align with how your audience’s brains function.
Come to this session to learn as many ways to visualize qualitative data as we can pack in to the time allotted. This session will be useful for all, whether you’re a qualitative die-heart or a quantitative person who periodically asks open-ended questions.